About Us
Our Mission
Our mission is to empower bakers with high-quality ingredients and innovative products to unleash their creativity and create stunning, delicious, healthy, and personalized cakes and treats that perfectly match their customers’ needs.
Our Vision
Our Vision is to be a part of every home, contributing to cherished moments and enriching the joy of creating and sharing cakes and treats.
Our Values
Health and Well-Being
We prioritize health by offering additive-free, trans fat-free, and low-sugar ingredients, making delicious and wholesome treats possible.
Quality and Excellence
We source the finest ingredients, ensuring decorators can create stunning and delectable cakes of the highest quality.
Innovation and Creativity
We encourage creativity, empowering decorators to explore new possibilities with healthy ingredients. We're dedicated to developing exciting products.
Education and Empowerment
We provide knowledge and resources for informed choices. Access educational materials, recipes, and support to embrace a health-conscious approach.
Customer Satisfaction
We exceed expectations and value your feedback. Continuous improvement ensures our products and services meet your needs.
Note from Our Founders
N. Solairajan
With over four decades of experience in Human Resources, Marketing, Sales, and Operations, N. Solairajan brings a wealth of knowledge and expertise to our team. A seasoned professional with an extensive background in global business, his travels and insights have given him a deep understanding of international business trends. His strategic leadership and guidance form the backbone of our operations, ensuring that we stay ahead of the curve in a constantly evolving marketplace.
Poornima Solairajan
A Computer Science engineer by training and a professionally trained pastry chef from New York, Poornima seamlessly blends her technical expertise with her passion for the cake arts. Living in New York keeps her at the forefront of global food trends. Having worked in numerous production facilities across the city, she understands the unique challenges faced by modern businesses in the food industry. Poornima is passionate about building businesses that thrive on innovation and creativity, always aiming to combine her knowledge of technology and food to create exceptional products.
Navamani Solairajan
An IT expert with a strong entrepreneurial spirit, Navamani is passionate about leveraging technology to drive business growth. Specializing in website development, digital platforms, and e-commerce solutions, he plays a crucial role in enhancing the company’s online presence and digital strategy. His expertise ensures that our business stays connected with modern consumers through well-designed, efficient, and user-friendly web platforms. Whether it’s building a seamless customer experience online or exploring new digital opportunities, Navamani’s dedication to integrating technology into our Sugar Alchemy keeps us aligned with the digital age.
Note from Our Founders
Artist Spotlight
Creative Cakes from Bakers
Lusi Pande
Lusi Pande
Lusi Pande
Lusi Pande